Vida has made a business of building strong footwear divisions from well-known apparel names. Vida's current portfolio of licenses includes brands known for trend-setting, innovation and superior quality. Carter's is synonymous with quality and is a staple in every kid's closet. Unionbay offers some of the most compelling juniors fashion available. Our brands are sold in a wide range of retailers, ranging from mainstream department stores to specialty boutiques.


Why Choose Vida?

Our philosophy is simple. We honor the essence of the brands that we license, extending the lifestyles into footwear. We develop a footwear brand that leverages the existing strengths and position in the market to maximize sales and profitability potential. We have a wealth of knowledge from our experience working with brand names and are able to cater to every and any category of the footwear market.

  • Vida builds successful footwear divisions from apparel brand names
  • Our teams exploit market share growth and retail success to gain entry into untapped retailers and opportunities
  • Our brand managers develop strong relationships with retailers and maintain great long term relationships with licensors
  • Vida's quality control staff ensure that every shoe is shipped at the highest level of quality
  • We continue to adapt quickly to market changes, as we have over the past thirty-four years